Hi, I'm Alex, a digital marketer, SEO and product innovator.

Twenty years in search, development and marketing. A globally recognised WordPress core contributor and technical SEO, I split my time between FireCask, Yoast and a few things closer to home, always where search, performance and architecture meet.

More about me Get in touch

Keeping me busy in the day

FireCask

Co-founder and Technical Director

The Manchester digital agency I co-founded in 2013, pairing deep technical craft with genuine commercial focus for brands like Expedia and Reed.

Principal SEO

Helping shape SEO direction at the world's most popular WordPress SEO plugin, used by millions of sites around the world.

View my full CV / résumé

How we can work together

I work with a handful of brands at a time, on the problems where technical depth makes a measurable difference.

Get in touch

Technical SEO and auditing

Deep onsite and performance audits, Core Web Vitals, crawl budgets and site architecture, the unglamorous foundations that quietly decide whether everything else works.

Strategy, research and analysis

Roadmaps grounded in data, not assumptions. Honest advice on what will move the needle for your business, and what will not.

Asset development

Performance-first builds and complex platforms, from one of the most experienced WordPress and Laravel perspectives in the UK.

Public speaking and training

Conference talks on technical SEO, structured data and agentic AI, plus practical training for your in-house team.

Agentic and AI readiness

Structured data, fast machine-readable pages and content that earns citations, so your brand stays visible and useful as AI assistants and agents reshape how people search and discover.